Artesanal Bakery
Started in 2022, Artesanal Bakery strives to share hispanic culture with the community through delicious baked goods.
TikTok
To expand the brand’s reach and connect with new audiences, I launched and managed a TikTok presence centered on engaging, short-form content. By leveraging platform trends and popular audio while maintaining the brand’s voice and visual identity.
To support audience growth and accessibility, I expanded the bakery’s Instagram content strategy with bilingual messaging, incorporating English captions and posts alongside existing Spanish-language content. Through promotional campaigns, product spotlights, and community-focused content.
Facebook served as the bakery’s primary platform for customer engagement and community updates. I maintained consistent branding and promotional content while strategically incorporating trend-driven posts to support engagement.